• An invitation to abandon the word 'lack' and encompass a fresh view to 'potential'
• An invitation to explore ways of dialogue that allow us to be hosted by the 'is' and let go of the 'isn't'

The word abundance alludes to the spiritual principle of viewing the full half of the glass. It replaces the word lack and invites us to focus on the "is" of the world instead of the "isn't".
Many times in the field of Ecodesign or environmental concern the general approach is 'we need to use less of the world.' The notion of ABUNDANCE invites us to explore new ways of dialogue and collaboration with the natural environment that tune into the abundance that is its essence. It is an invitation to abandon the word 'lack' and encompass a fresh view to 'potential'.
A view of the world that sees in every apple seed a fruit bearing apple tree is a view that connects to the overflowing fullness of abundance.